Taking customer benefits as the starting point, and relying on application scenes, OneConnect organizes marketing activities to closely focusing on stratified and refined operation of customer groups, and continuously provide smart benefits operation services suitable for the actual needs of the bank. The customer retention rate, active level and financial conversion rate of the bank are effectively enhanced, forming a four-in-one digital service capability integrating customer groups, benefits, scenes and financial products.
Business Challenges
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Inadequate operational analysis
Lack of statistics and data analysis on customer benefits exchange, and failure to effectively use the data accumulated by the benefits platform on customer portraits and financial marketing.
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Poor transformation effect
The huge investment of resources in benefit service operation fails to win significant customer retention and financial transformation.
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Insufficient activity marketing
Benefit service operation fails to be combined with activity marketing, lacking activity operation and scene orientation.
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Inefficient customer group management
The benefit services and customer groups are not well-matched. The benefit products are not accurately recommended according to portraits of specific customer groups, which lacks attraction.
The benefits platform supports cloud deployment and local deployment, provides multiple application scenarios for banks to solve the problem of subdivided customer operation and the activation of self-owned channels, meets different marketing needs, and effectively promotes financial transformation.
Further goal: horizontal alliances, joint service, scenario-based and ecological operation of customer benefits.
Creating value and taking customer benefits as the starting point to enhance data support, promote diverse operations, and realize ecological closed loop.
Customer Cases
- Solution Overview
- Business Challenges
- Product Solutions
- Product Strengths
- Customer Cases
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